Tenerife Partner Beach Cup

Closed partner tournament in Tenerife

Serious business. Played properly.

A closed partner retreat in Tenerife built around one day of beach volleyball: branded teams, real trophies and a story they tell all year. Between October and April, when it's grey at home and warm here.

Warmall winter
8–10partner teams
2–3 daysretreat format

Why it works

A different kind of partner meeting

Typical partner eventsTenerife Partner Beach Cup
Half the invite list sends a deputyA reason for decision-makers to come in person, families welcome
A meeting room and a slide deckA beach, a game and your partners on the same team
Your logo on a screen and a lanyardYour brand on every kit
Squeezed between sessions and other meetingsA full day, no other meetings competing
Partners listen, then fly homeOne beach, one day, one host: you
Photos that look like every other eventPartners post it themselves, with your logo. Other companies will want to be among your partners

Format of the day

One day. One island.Your partners and your brand, side by side.

Your brand on every kit

Every team plays under its own flag. Partner logo on the chest and yours on the sleeve, or fully co-branded kits. Every photo partners post carries your logo too.

TPBCTPBCTPBCTPBC

8–10 partner teams

Mixed rosters, so almost any office can field a team. Everyone plays the whole tournament, with no early knock-outs.

8–10 award categories

Most teams go home with a trophy and a story they share with you.

Same-day highlight video

Photos and a short film ready before anyone flies home.

Optional extras

A masterclass with a guest pro player or coach, and a family programme so partners can bring the people they love.

Optional

Picture your partners on the sand, each under their own flag.

Get your partners on the same team

Proof

The format already works.

Competitive sport has become a proven way for companies to bring their partners closer.

iGaming Golf Club × NEXT.io

Malta, 2026

A premium golf format built for top iGaming operators, suppliers and leaders.

SAP Cloud Champions Tournament

Ukraine, September 2026

SAP's own tournament for its partner ecosystem, run for its channel partners.

VolleyFirst

United Kingdom

More than 15 years of commercial corporate beach volleyball tournaments.

BeachCup

Germany, 2025

Started by a single company in the European promotional products industry, it is now a sector-wide event: 27 teams, 94 matches and 300+ guests from across Europe.

What's included

We run the whole day.You show up as the host.

  • Venue: courts where national teams such as Switzerland and Norway train in winter
  • Referees, game format and scoring, tailored to the venue and your number of teams
  • Partner selection and invitations: we help you shortlist and invite the right partners
  • Branded team kits, trophies and an awards ceremony at sunset
  • Catering, insurance, a dedicated on-site producer and a written weather plan B
  • Same-day highlight video and photography
  • Outreach to industry trade press, as part of the packageOur signature: the day keeps working for you after everyone flies home.

Options: family programme with kids' activities, masterclass with a pro player or coach, sunset party, drone footage, transfers.

Request a proposal for your network We reply within two working days.

For DMCs and incentive agencies

A ready-made module for your groups.You keep the client.

For incentive groups already coming to Tenerife. It isn’t another activity in the programme: it’s your client’s own half-day or full-day event, with their brand at the centre.

We bring

  • Venue, referees, game format and scoring
  • Branded kit for every team, trophies and the awards
  • On-site producer, insurance and participant documents
  • Photos and a same-day highlight video
  • A written weather plan B

You keep

  • The client relationship and the final invoice
  • Flights, hotel and transfers
  • The rest of the programme
  • A net rate for DMCs, with your own margin on top
4–8teams of about 6
Half dayor full day
From 8 weeksbooking to event
Request the net rate 8 or more teams at a venue with 3 courts, on request.

Team

The team that runs your partner tournament

About

Tenerife is my home.Events for top leaders are my profession.

Ulyana Medukha, CEO, Tenerife Partner Beach Cup

Contracts tell you who your partners are. A day on the sand shows you what that partnership can actually be.

Ulyana Medukha, CEO, Tenerife Partner Beach Cup
  • Led the Forbes Conference brand and her own events agency, running events for top executives, business owners and heads of state.
  • Headed the commercial content desk and client relations at a media group publishing business and IT titles, delivering large-scale cross-media projects for media, IT and corporate brands.
  • Lives in Tenerife and works directly with venues, referees and vendors.
20 yearsin business management
15 yearsin media management
10 yearsin strategic PR

FAQ

Questions we hear most

What happens if the weather is bad?

Winters here are mild and mostly sunny, but we plan for wind, rain and calima. Every proposal includes a plan B agreed with the venue, we make the go / no-go call together two days before, and the contract sets out how a weather-related date change works.

Who pays for flights and hotels?

Each partner books its own travel. Winter is high season here, so we secure the venue and group hotel rates as soon as dates are agreed, and your guests book with one link. On our first call we also share the full trip budget, so there are no surprises later.

How many people play in a team?

Teams of about 6 people, mixed rosters. The game format (4x4 or 6x6) is matched to the venue, and everyone plays the whole tournament: there are no early knock-outs.

Can it be more than one day?

Yes, and we recommend it: turn it into a two- or three-day partner retreat with arrivals and a welcome dinner, the tournament with awards at sunset, and a short partner session the next morning before flights home. It works as a partner summit, not one more trip on top of one.

How long does the tournament day last?

For ten teams on two courts, roughly from 9:00 to sunset: group matches in the morning, lunch in the shade, the final rounds in the afternoon and the awards at sunset. Smaller groups finish earlier.

Do our partners need to know how to play?

No. Games are short, rules are simple and referees guide the teams. Guests who don't want to play enjoy the beach, the food and the awards at sunset.

How far in advance should we book?

Around three months before the date: that leaves time to invite your partners, produce the branded kits and the trophies.

What if a partner cancels?

You invite a few more partners than you need, and the final number of teams is fixed on the headcount date set in the contract.

Can our team play too?

Of course. You can field your own team, or mix your people into partner teams to get to know them better.

Next step

Let's put your partner network on the same team.

A 30-minute call to talk through your network, dates between October and April, and a rough budget. No deck required.

Ulyana Medukha CEO, Tenerife Partner Beach Cup
ulyana.medukha@gmail.com
+34 664 20 29 21 · WhatsApp
Oleh Balkovyi COO, Tenerife Partner Beach Cup
oleh.balkovyi@gmail.com
+34 672 09 50 22 · WhatsApp

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